Target Market Strategy

"The company’s marketing strategy outlines which customers the company will serve and how it will create value for these customers." Beer Cheekies will serve all those who wish to enjoy a snack at the pub. The most poplar age group would be the older middle aged gentlemen who go out with their mates for a beer. Beer Cheekies will create value for its customers through quality and satisfaction. If our product gets to the consumers and they are not u to company standard then they are not up to consumer standard, With that we will give the customer a full refund or a new bag of Beer Cheekies. We will follow "the customer is always right." If they are not happy neither are we and we will do anything to keep the customers satisfied and happy."The marketer develops an integrated marketing program that will actually deliver the intended value to target customers. The marketing program builds customer relationships by transforming the marketing strategy into action."