Promotion

"Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor." Beer Cheekies will be promoted through a variety of ways. The Number one way is on in a magazine or newspaper ad. Middle aged men or older are the typical pub goers, they are the ones who read the newspaper or look in magazines. Another way would be to have an online advertisement on numerous social media applications, that will attract the younger people to the snack at the pubs. By attending events like fairs and parades it will allow my company's name and consumer base to expand to those who do not have any form of social media and do not read the newspaper. "Consumers have become more deal oriented,"  by doing a few sales a few times a year it will cost my sales. This allows me to attract all the age groups to try my product and get my name into the world.

"A company’s total promotion mix—also called its marketing communications mix—consists of the specific blend of advertising, public relations, personal selling, sales promotion, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships. "