Product

"We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need." My product is Beer Cheekies, they are a mix of Walkers Cheese and Onion Crisps, Twiglets Pretzels, KP Dry Roasted Nuts and Mr. Trotter’s Pork Crackling. My snacks go great with a variety of English beers making them a perfect snack to eat at a pub. Not only will the consumers have a delicious snack but the pubs will benefit from selling them. The saltier the snack the more the consumer will want to drink causing more sales. "Product is a key element in the overall market offering. Marketing-mix planning begins with building an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable customer relationships."