"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)."
Strengths:
Consumer based.
Leave people wanting more.
Customer satisfaction guarantee.
Attend events.
Weaknesses:
Other competitors
Price
"The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats."
Opportunities:
Expand the company to other countries.
Expand the flavor options of the snack.
Keep up with the times.
Sponsor events and or sports.
Threats:
Competitors offering a better deal for a lower quality snack.
"the company faces more competition and competing brands are less differentiated."
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