Objectives

"Sales can be increased by improving the company’s share of domestic and international markets. These goals then become the company’s current marketing objectives."

Beer Cheekies Company Objectives:

Human Resources to ensure the well being and safety of the employees at all times. Hiring only the best workers to provide the best services while at work. Maintaining employee benefits. And listen to what the employees have to say about the well being of the company.

Customer Service Business managers maintain their own set of objectives on providing the customers with excellent service. To make sure that the customer is happy with the product, price, quality and/or service. And to reduce the number of customer returns and their complaints, and to respond in a timely manner.

Sales and Marketing have a sales and marketing team to keep the business up to its full potential at all times. Keep the product quality to its best and keep the company name to the highest standards. To lower costs to competitor pricing to attract new customers, or to introduce a new product to appeal to a larger demographic.

Financial Expand the company and grow its earnings hopefully in the next year and a half. Make shares available for investors and shareholders by improving cash flow and building a trust with the surrounding environment.

"Each company must find the game plan for long-run survival and growth that makes the most sense given its specific situation, opportunities, objectives, and resources."