Week 8 EOC: The Adventure

Its been a long and adventurous 80 days around the world, now its back to London where I may or may not be arrested for a crime I did not commit.  But first, a trip to my local pub for a nice, warm, real ale.  I parked my balloon in a field a few miles away so I don't get swarmed right away. The people in the pub cant tell their left from their right so I am not worried about them noticing me. I walk into the pub and the smell of it burns my nose hairs, I am home. The usuals are sitting at their tables, stains everywhere on their clothes and fly's swarming. As soon as I walk in I see my favorite barmaid, her hair up in a bun and as shiny and brown as possible, the usual. Her curvy figure and perfect smile, I don't understand why she is a barmaid still to this day. I am instantly greeted by her at the bar and she hands me my ale as soon as I sit down. A few minutes pass and a ruckus starts up, my balloon has been spotted. I hop over the bar and under the bar maids dress, I know very ungentleman like of me. She jumps and screams " What in the boldly hell are you doing?" before I can reply I am back under her dress and the guards come storming in. "It has come to our attention that Phleas Fogg has returned but no one knows his whereabouts. If any of you know this is your chance to speak up." Some burps and farts escape but no one says anything, you have to buy them a beer first. One lad jumps up and walks towards the guard, points in my general direction, now Im doomed. The guard walks over to the bar and sees my foot, thats when I take action. I hop out of the dress, over the bar and deck him in his face. Oops. Luckily theres only two. The other comes storming at me but knocks over someones beer, now he's done it. Worst mistake of his life."Oie, you've knocked me beer over you wanker!' he shouts. The guard stops in his track and kicks the whole table over, now he's really done it.Every one in the bar starts attacking him, less for me to do. I still have to handle this old lad. He grabs me by the leg, knocks me too the floor and begins to repeatedly punch me. Next thing I know theres broken glass all around me. I open my eyes in time to see the guards eyes roll up into the back of his head, I roll out of the way just before he crashed to the ground. As soon as he's down I see my favorite bar maid with the handle to a glass in her hand and a cheeky grin on her face. "Ive always wanted to do that" she screeches. By the time I have my guard down the other is hung up by his underpants on a busted stain rail, out cold. I then can enjoy my ale. As soon as I sit down my stomach makes the most god awful growl, great Im hungry. All of a sudden I know what I want.  I want pork rinds, no wait, Twiglets, I want Twiglets, or do I want crisps? Due to all that traveling and fighting I decide on all of them. I hand over my money to the barmaid, I really should learn her name, and give her my order. All three sit in front of me now, where do I start..... Oh I know! I ask for a dish. I then proceed to pour all the contents of each snack into the bowl. Grab a handful and have never been as delighted to eat all of them at once. I take a sip of my even warmer pale ale and realize this is perfect. All 3 snacks go great with my favorite drink. I should patent this but what do I call them?
"Oie, barmaid" I shout.
"You bloody cheekie bastard, learn my name!" she responds.
Fine. "What is your name?' I ask but she never says.
"You've lost your chance now you wanker." she responds.
"You come in here for your cheekie beer and a cheekie snack and expect me to answer to barmaid over and over again!?" she continues to shout unnecessary content to me and it hits me. Beer Cheekies! I'll call them Beer Cheekies.

Implementation Evaluation Control

Implementation:

To promote business ads will be placed in a variety of different networks. A website will be launched with business growth to transport products all over the world. Flyers with coupons attached will be sent out and placed in mailboxes so everyone can see. In order for the business to grow all these tasks must be done and in place before the end of the year.

Evaluation:

The company will maintain an evaluation to make sure that the company is meeting its implementation plan. If not Beer Cheekies must make some more changes to keep up with the consumer world and guarantee satisfaction and sales.

Control:

To ensure Beer Cheekies keeps up its plan and objectives control over a marketing budget will be put into effect. The budget will be controlled so that it is only allowed to be used for marketing strategies such as: Ads, Events, Flyers etc. Without the control Beer Cheekies may not last, a company is no use if the world doesn't know you exist.

*Below is some feedback my friends and family have given to me about my snack.*

"it does belong in a pub, its' salty and will make someone buy more drinks!"

"I would eat it in a pub, or in a box with a fox....."

"Perfect pub food!"

"Perfect nibbles to wash down with a pint."

Price

"When customers buy a product, they exchange something of value (the price) in order to get something of value (the benefits of having or using the product)."

Original Product	Price
Walkers Cheese and Onion Crisps 32.5g	$1.1o
Twiglets Pretzels 150g	$2.49
Mr. Trotter’s Pork Crackling 60g	$2.25
KP Dry Roasted Nuts 100g	$1.92

Beer Cheekies will be sold in a 200g sized bag which is a one or two serving size, depending on the customer.

Beer Cheekies Product	Price
Walkers Cheese and Onion Crisps 25g	$0.85
Twiglets Pretzels 75g	$1.25
Mr. Trotter’s Pork Crackling 25g	$0.94
KP Dry Roasted Nuts 75g	$1.44

             Total= $4.48

Like every other business I need to make a profit. By doing so I will take a 10% profit from each bag sold a ($0.45) profit. This leads to an overall price of $4.93 per bag, or in the United Kingdon the total price would be £ 3.46. "this amount would be too high a price in poor countries and not high enough in rich ones."

"More importantly, as a part of a company’s overall value proposition, price plays a key role in creating customer value and building customer relationships."

Promotion

"Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor." Beer Cheekies will be promoted through a variety of ways. The Number one way is on in a magazine or newspaper ad. Middle aged men or older are the typical pub goers, they are the ones who read the newspaper or look in magazines. Another way would be to have an online advertisement on numerous social media applications, that will attract the younger people to the snack at the pubs. By attending events like fairs and parades it will allow my company's name and consumer base to expand to those who do not have any form of social media and do not read the newspaper. "Consumers have become more deal oriented,"  by doing a few sales a few times a year it will cost my sales. This allows me to attract all the age groups to try my product and get my name into the world.

"A company’s total promotion mix—also called its marketing communications mix—consists of the specific blend of advertising, public relations, personal selling, sales promotion, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships. "

Distribution

"physical distribution—involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit."Distribution will start at the factory the snacks are made. They will be bagged, boxed and shipped out to their destination of stores and pubs all around the United Kingdom. "Supply chain management - Managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers." Snacks are made in a factory where they are all combined and put into their 200g bags. After they are bagged they go through a series of conveyor belts that determine their destinations. While on the conveyor belts they are examined for any imperfections by staff. At their end on the conveyor belt they are met by a worker who transfers them into a box where they are taped up, put in a palette of many and shipped off to their final locations. "Companies must decide on the best way to store, handle, and move their products and services so that they are available to customers in the right assortments."; Some cities are so small that a semi just won't make it through so they will be put onto transportation vans similar to a Fedex van.

Product

"We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need." My product is Beer Cheekies, they are a mix of Walkers Cheese and Onion Crisps, Twiglets Pretzels, KP Dry Roasted Nuts and Mr. Trotter’s Pork Crackling. My snacks go great with a variety of English beers making them a perfect snack to eat at a pub. Not only will the consumers have a delicious snack but the pubs will benefit from selling them. The saltier the snack the more the consumer will want to drink causing more sales. "Product is a key element in the overall market offering. Marketing-mix planning begins with building an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable customer relationships."

Target Market Strategy

"The company’s marketing strategy outlines which customers the company will serve and how it will create value for these customers." Beer Cheekies will serve all those who wish to enjoy a snack at the pub. The most poplar age group would be the older middle aged gentlemen who go out with their mates for a beer. Beer Cheekies will create value for its customers through quality and satisfaction. If our product gets to the consumers and they are not u to company standard then they are not up to consumer standard, With that we will give the customer a full refund or a new bag of Beer Cheekies. We will follow "the customer is always right." If they are not happy neither are we and we will do anything to keep the customers satisfied and happy."The marketer develops an integrated marketing program that will actually deliver the intended value to target customers. The marketing program builds customer relationships by transforming the marketing strategy into action."