Implementation Evaluation Control

Implementation:

To promote business ads will be placed in a variety of different networks. A website will be launched with business growth to transport products all over the world. Flyers with coupons attached will be sent out and placed in mailboxes so everyone can see. In order for the business to grow all these tasks must be done and in place before the end of the year.

Evaluation:

The company will maintain an evaluation to make sure that the company is meeting its implementation plan. If not Beer Cheekies must make some more changes to keep up with the consumer world and guarantee satisfaction and sales.

Control:

To ensure Beer Cheekies keeps up its plan and objectives control over a marketing budget will be put into effect. The budget will be controlled so that it is only allowed to be used for marketing strategies such as: Ads, Events, Flyers etc. Without the control Beer Cheekies may not last, a company is no use if the world doesn't know you exist.

*Below is some feedback my friends and family have given to me about my snack.*

"it does belong in a pub, its' salty and will make someone buy more drinks!"

"I would eat it in a pub, or in a box with a fox....."

"Perfect pub food!"

"Perfect nibbles to wash down with a pint."

Price

"When customers buy a product, they exchange something of value (the price) in order to get something of value (the benefits of having or using the product)."

Original Product	Price
Walkers Cheese and Onion Crisps 32.5g	$1.1o
Twiglets Pretzels 150g	$2.49
Mr. Trotter’s Pork Crackling 60g	$2.25
KP Dry Roasted Nuts 100g	$1.92

Beer Cheekies will be sold in a 200g sized bag which is a one or two serving size, depending on the customer.

Beer Cheekies Product	Price
Walkers Cheese and Onion Crisps 25g	$0.85
Twiglets Pretzels 75g	$1.25
Mr. Trotter’s Pork Crackling 25g	$0.94
KP Dry Roasted Nuts 75g	$1.44

             Total= $4.48

Like every other business I need to make a profit. By doing so I will take a 10% profit from each bag sold a ($0.45) profit. This leads to an overall price of $4.93 per bag, or in the United Kingdon the total price would be £ 3.46. "this amount would be too high a price in poor countries and not high enough in rich ones."

"More importantly, as a part of a company’s overall value proposition, price plays a key role in creating customer value and building customer relationships."

Promotion

"Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor." Beer Cheekies will be promoted through a variety of ways. The Number one way is on in a magazine or newspaper ad. Middle aged men or older are the typical pub goers, they are the ones who read the newspaper or look in magazines. Another way would be to have an online advertisement on numerous social media applications, that will attract the younger people to the snack at the pubs. By attending events like fairs and parades it will allow my company's name and consumer base to expand to those who do not have any form of social media and do not read the newspaper. "Consumers have become more deal oriented,"  by doing a few sales a few times a year it will cost my sales. This allows me to attract all the age groups to try my product and get my name into the world.

"A company’s total promotion mix—also called its marketing communications mix—consists of the specific blend of advertising, public relations, personal selling, sales promotion, and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships. "

Distribution

"physical distribution—involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit."Distribution will start at the factory the snacks are made. They will be bagged, boxed and shipped out to their destination of stores and pubs all around the United Kingdom. "Supply chain management - Managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers." Snacks are made in a factory where they are all combined and put into their 200g bags. After they are bagged they go through a series of conveyor belts that determine their destinations. While on the conveyor belts they are examined for any imperfections by staff. At their end on the conveyor belt they are met by a worker who transfers them into a box where they are taped up, put in a palette of many and shipped off to their final locations. "Companies must decide on the best way to store, handle, and move their products and services so that they are available to customers in the right assortments."; Some cities are so small that a semi just won't make it through so they will be put onto transportation vans similar to a Fedex van.

Product

"We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need." My product is Beer Cheekies, they are a mix of Walkers Cheese and Onion Crisps, Twiglets Pretzels, KP Dry Roasted Nuts and Mr. Trotter’s Pork Crackling. My snacks go great with a variety of English beers making them a perfect snack to eat at a pub. Not only will the consumers have a delicious snack but the pubs will benefit from selling them. The saltier the snack the more the consumer will want to drink causing more sales. "Product is a key element in the overall market offering. Marketing-mix planning begins with building an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable customer relationships."

Target Market Strategy

"The company’s marketing strategy outlines which customers the company will serve and how it will create value for these customers." Beer Cheekies will serve all those who wish to enjoy a snack at the pub. The most poplar age group would be the older middle aged gentlemen who go out with their mates for a beer. Beer Cheekies will create value for its customers through quality and satisfaction. If our product gets to the consumers and they are not u to company standard then they are not up to consumer standard, With that we will give the customer a full refund or a new bag of Beer Cheekies. We will follow "the customer is always right." If they are not happy neither are we and we will do anything to keep the customers satisfied and happy."The marketer develops an integrated marketing program that will actually deliver the intended value to target customers. The marketing program builds customer relationships by transforming the marketing strategy into action."

Situation or SWOT Analysis

"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)."

Strengths:
Consumer based.
Leave people wanting more.
Customer satisfaction guarantee.
Attend events.

Weaknesses:
Other competitors
Price

"The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats."

Opportunities:
Expand the company to other countries.
Expand the flavor options of the snack.
Keep up with the times.
Sponsor events and or sports.

Threats:
Competitors offering a better deal for a lower quality snack.
"the company faces more competition and competing brands are less differentiated."

Objectives

"Sales can be increased by improving the company’s share of domestic and international markets. These goals then become the company’s current marketing objectives."

Beer Cheekies Company Objectives:

Human Resources to ensure the well being and safety of the employees at all times. Hiring only the best workers to provide the best services while at work. Maintaining employee benefits. And listen to what the employees have to say about the well being of the company.

Customer Service Business managers maintain their own set of objectives on providing the customers with excellent service. To make sure that the customer is happy with the product, price, quality and/or service. And to reduce the number of customer returns and their complaints, and to respond in a timely manner.

Sales and Marketing have a sales and marketing team to keep the business up to its full potential at all times. Keep the product quality to its best and keep the company name to the highest standards. To lower costs to competitor pricing to attract new customers, or to introduce a new product to appeal to a larger demographic.

Financial Expand the company and grow its earnings hopefully in the next year and a half. Make shares available for investors and shareholders by improving cash flow and building a trust with the surrounding environment.

"Each company must find the game plan for long-run survival and growth that makes the most sense given its specific situation, opportunities, objectives, and resources."

Business Mission Statement

"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace."

Beer Cheekies statement is as follows; “A Great British pub snack that was created on a new level of snacking, saltiness and deliciousness when it comes to the pub munchies. They’re not just good, they’re bloody good.”

"mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdated, but basic market needs may last forever."    

Week 7 EOC: The Pitch

Traveling around the world in 80 days but stuck in the United Kingdom? Go to a local pub and grab a beer, while your there why not grab some Beer Cheekies, Beers favorite snack. Beer Cheekies are the UK's newest pub snack, not only do they go well with you but they go great with your beer. Show your beer some love and appreciation with a lovely blend of Twiglets, Mr Trotters Pork Crackling, and KP Dry Roasted Nuts. So sit back, drink your beer, eat your Beer Cheekies and wait for the ladies to come to you for a cheekie snack.
Beer Cheekies are for all the pub goers, for whoever wants the perfect snack to go with their favorite beer. Knowing what snack you want is always hard. People know they want a snack they just don't know what they want. With Beer Cheekies you get four different snacks all together. No more looking at snacks until something pops out at you, get a cheekie snack, get Beer Cheekies. Beer Cheekies know what you want, variety. They are a snack for you and your beer.