"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)."
Strengths:
Consumer based.
Leave people wanting more.
Customer satisfaction guarantee.
Attend events.
Weaknesses:
Other competitors
Price
"The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats."
Opportunities:
Expand the company to other countries.
Expand the flavor options of the snack.
Keep up with the times.
Sponsor events and or sports.
Threats:
Competitors offering a better deal for a lower quality snack.
"the company faces more competition and competing brands are less differentiated."
Monday, May 23, 2016
Objectives
"Sales can be increased by improving the company’s share of domestic and international markets. These goals then become the company’s current marketing objectives."
Beer Cheekies Company Objectives:
Human Resources to ensure the well being and safety of the employees at all times. Hiring only the best workers to provide the best services while at work. Maintaining employee benefits. And listen to what the employees have to say about the well being of the company.
Customer Service Business managers maintain their own set of objectives on providing the customers with excellent service. To make sure that the customer is happy with the product, price, quality and/or service. And to reduce the number of customer returns and their complaints, and to respond in a timely manner.
Sales and Marketing have a sales and marketing team to keep the business up to its full potential at all times. Keep the product quality to its best and keep the company name to the highest standards. To lower costs to competitor pricing to attract new customers, or to introduce a new product to appeal to a larger demographic.
Financial Expand the company and grow its earnings hopefully in the next year and a half. Make shares available for investors and shareholders by improving cash flow and building a trust with the surrounding environment.
"Each company must find the game plan for long-run survival and growth that makes the most sense given its specific situation, opportunities, objectives, and resources."
Business Mission Statement
"Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace."
Beer Cheekies statement is as follows; “A Great British pub snack that was created on a new level of snacking, saltiness and deliciousness when it comes to the pub munchies. They’re not just good, they’re bloody good.”
"mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdated, but basic market needs may last forever." Week 7 EOC: The Pitch
Traveling around the world in 80 days but stuck in the United Kingdom? Go to a local pub and grab a beer, while your there why not grab some Beer Cheekies, Beers favorite snack. Beer Cheekies are the UK's newest pub snack, not only do they go well with you but they go great with your beer. Show your beer some love and appreciation with a lovely blend of Twiglets, Mr Trotters Pork Crackling, and KP Dry Roasted Nuts. So sit back, drink your beer, eat your Beer Cheekies and wait for the ladies to come to you for a cheekie snack.
Beer Cheekies are for all the pub goers, for whoever wants the perfect snack to go with their favorite beer. Knowing what snack you want is always hard. People know they want a snack they just don't know what they want. With Beer Cheekies you get four different snacks all together. No more looking at snacks until something pops out at you, get a cheekie snack, get Beer Cheekies. Beer Cheekies know what you want, variety. They are a snack for you and your beer.
Beer Cheekies are for all the pub goers, for whoever wants the perfect snack to go with their favorite beer. Knowing what snack you want is always hard. People know they want a snack they just don't know what they want. With Beer Cheekies you get four different snacks all together. No more looking at snacks until something pops out at you, get a cheekie snack, get Beer Cheekies. Beer Cheekies know what you want, variety. They are a snack for you and your beer.
Monday, May 9, 2016
Week 6 EOC: Me x 3
These three brands I would say represent me; Im always using one of the three on a daily basis if not all of them.
Silly Putty
I have use Silly Putty for as long a I can remember, it is a part of not only my childhood but also my adult hood. I have ADHD which means I am always moving, always shaking my legs most of the time unattentionaly as well as playing with whatever is in my hands at that moment. I have used other forms of putty but I always go back to Silly Putty, the original, they have the best out for the best price and too me that makes them a trusted company.
Nikon
My first camera was a Nikon, and when I upgraded to a DSLR I had to get a Nikon. I never understood why I always chose Nikon until I came to this school. I used my first Canon camera here at the AI two years ago and hated it. They are cheaper but you get what you pay for. Nikon had very durable lenses and feel great while using them because they are sturdy. Canon is very cheap plastic that feels unsteady in the hand and light. Light isn't bad but too me its because they make their lenses so cheap and light. They have barley any grip on them so focusing them is horribly. Another think I like Nikon for is because they make it simple, they add the necessities that a photographer needs all in a simple manner. A button for this and a button for that. Canon doesn't do that, you have to go through a complicated menu system the chance what you need and it is very easy to skip due to the mobility of the scroll. With Nikon I get great customer service and an amazing durable camera I can shoot with.
Apple
I enjoy using Apple products, my computer is and Apple and I also have an iPad. The only product I do not have is an iPhone. I have gone through four different laptops and computer brands all infected with faulty hardware and viruses even with a virus scanner, they never got noticed. When I got my Mac it was in 2011 my freshman year of high school and I still today use the same one. I have only had 2 problems with it all that were fixed by Apple in an amazing time. My CD drive quit of course after my warranty wore off and they fixed it in less than 24 hours for an amazing price compared to other companies, I only had to pay for the part, the install was free. The other time I had to wipe my hard drive due to the age of my laptop. I reinstalled the old software but was unable to update it t the newest one. I took it to an Apple store, told them the problem and in 20 minuets it was fixed, all for free. Because of the great customer service and an amazing computer and tablet Apple has a customer for life.
Silly Putty
I have use Silly Putty for as long a I can remember, it is a part of not only my childhood but also my adult hood. I have ADHD which means I am always moving, always shaking my legs most of the time unattentionaly as well as playing with whatever is in my hands at that moment. I have used other forms of putty but I always go back to Silly Putty, the original, they have the best out for the best price and too me that makes them a trusted company.
Nikon
My first camera was a Nikon, and when I upgraded to a DSLR I had to get a Nikon. I never understood why I always chose Nikon until I came to this school. I used my first Canon camera here at the AI two years ago and hated it. They are cheaper but you get what you pay for. Nikon had very durable lenses and feel great while using them because they are sturdy. Canon is very cheap plastic that feels unsteady in the hand and light. Light isn't bad but too me its because they make their lenses so cheap and light. They have barley any grip on them so focusing them is horribly. Another think I like Nikon for is because they make it simple, they add the necessities that a photographer needs all in a simple manner. A button for this and a button for that. Canon doesn't do that, you have to go through a complicated menu system the chance what you need and it is very easy to skip due to the mobility of the scroll. With Nikon I get great customer service and an amazing durable camera I can shoot with.
Apple
I enjoy using Apple products, my computer is and Apple and I also have an iPad. The only product I do not have is an iPhone. I have gone through four different laptops and computer brands all infected with faulty hardware and viruses even with a virus scanner, they never got noticed. When I got my Mac it was in 2011 my freshman year of high school and I still today use the same one. I have only had 2 problems with it all that were fixed by Apple in an amazing time. My CD drive quit of course after my warranty wore off and they fixed it in less than 24 hours for an amazing price compared to other companies, I only had to pay for the part, the install was free. The other time I had to wipe my hard drive due to the age of my laptop. I reinstalled the old software but was unable to update it t the newest one. I took it to an Apple store, told them the problem and in 20 minuets it was fixed, all for free. Because of the great customer service and an amazing computer and tablet Apple has a customer for life.
Monday, May 2, 2016
Week 5 EOC: Social Networks and Job Hunting
With the new technology that is around today social networking has been made much easier than ever before. With the few types of some buttons and clicks online you have an advertisement up in no time. A new vacuum created in the 1990s the Roomba changed vacuuming forever. "People love their little Roombas. They name them, talk to them, and even buy a second Roomba so that the first one won’t be lonely." I know from just looking at Roomba's and their competition they are the number one consumer choice for a self functioning vacuum and have made it so far in the industry because they were the first to be and are still here today. They have what the consumers want."Beyond offering consistently high value and satisfaction, marketers can use specific marketing tools to develop stronger bonds with consumers." Many companies today in order to survive do what is stated above in quotes. If they build a special relationship with their customers, they will keep going back. I have an uncle who will only buy Ford because they are American made and stand by what he stands for. They treat him wonderfully and give him the best deals when he has to go take his car in for a simple oil change. When it comes to job hunting people want to work for their favorite company. They do their best to get hired because they like what the company promises or like what their policies are, they want to be a part of the company who will do anything to keep their customers happy because it will make them feel like a better person. Social Networking and job hunting are linked together. Due to social networking people know what the best is and want to work for the best.
Wednesday, April 27, 2016
Week 4 EOC: My App
The Word Counter
One problem today is the lack of actual conservation, kids today would much rather text of go on social media to talk. To help them realize how bad at physical communication they are, and help them to fix it, I have developed the Word Counter.Much like the fitness tracker on your phone, the word counter keeps track of the amount of words you have said in a day. It is programmed to only pick up the sound of your voice so that other conversations nor the TV will disturb it. The Word Counter is designed to constantly run but with little to no battery drainage. Keep in mind that the app only counts the number of words spoken, it does not keep track of what the words that have been said were. This app is completely free but like most free apps it will run advertisements, only when the app is open and they will show up as a banner on the bottom of the screen. Today, we still need communication, especially when it comes to getting a job. The Word Counter will help the users set word count goals so they can help improve their communication skills.
One problem today is the lack of actual conservation, kids today would much rather text of go on social media to talk. To help them realize how bad at physical communication they are, and help them to fix it, I have developed the Word Counter.Much like the fitness tracker on your phone, the word counter keeps track of the amount of words you have said in a day. It is programmed to only pick up the sound of your voice so that other conversations nor the TV will disturb it. The Word Counter is designed to constantly run but with little to no battery drainage. Keep in mind that the app only counts the number of words spoken, it does not keep track of what the words that have been said were. This app is completely free but like most free apps it will run advertisements, only when the app is open and they will show up as a banner on the bottom of the screen. Today, we still need communication, especially when it comes to getting a job. The Word Counter will help the users set word count goals so they can help improve their communication skills.
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